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Branding for Novelists
Welcome + Introduction
START HERE: How to Use This Course
1st Thing: Please sign this e-course release.
Philosophy of Learning
Your Instructors
Course Overview
Help Desk + Community
Help Desk
How to Join and Use Our Private Facebook Group
Ways to be a part of the student community and stay up to date
Module 1: Starting Assessment: Core Values + What Your Stand For
Starting Assessment
Module 2: Know Yourself + Your Readers
Draft Your Ideal Reader Profile (7:34)
Module 3: Draft Your Author Branding Statement
Opening Meditation/Invocation
Exercise: Craft Your Author Branding Statement: Get Your Readers Curious Now (11:00)
What is Marketing and Branding?
Recommended Reading
Good Food for Thought
Module 4: The Call to Action
Branding Changes With Time
The What, Why, How of Call to Action
Module 5: Your Author Bio
The 4 Steps to Craft a Compelling Author Bio (13:46)
Module 6: Your Author Newsletter
Getting Started, Even if You're Unpublished
Mailing Lists or Author Newsletter
Email Newsletter Services: Your Options
Resources on Writing Your Author Newsletter
Module 7: Your Key Influencers
The Who/What/Why of Key Influencers
Module 8: Campaigns and Launches
What are Campaigns and Launches?
Campaign Example: A Giveaway on Facebook
How to Run a Facebook Party
Module 9: Blogging and Your Author Website
Blogging Overview
Content Planning
Repurpose Your Content
RESOURCES: Your Author Website
Review and Checklist
Course Checklist
Assess Your Progress
Further Resources
Next Steps and Bonus Call
More Marketing Courses at Barany School of Fiction, at a Discount!
Schedule Your 30-Minute Assessment Call
I want your opinion! Course Survey
The What, Why, How of Call to Action
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