Branding for Novelists

Foundations for Your Marketing -- All the Basics in One Place

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To reach your readers, lots of experts tell you to blog, and use social media, and send out newsletters.

But you’d rather work on your next book.

Marketing obligations are overwhelming.

Where do you actually start?

  • ** How will anyone discover your book if you don’t take the time to create a sustainable marketing plan?

  • ** How can you launch and get support for your book?

  • ** How will anyone discover your book?

You’ve spent hours and hours, maybe years on writing and polishing your novel.

You’ve uploaded it to all the vendors, and waited for that first sale. But nothing.

No sales, except maybe from your mother and best friend.

You realize you don’t even know what to say to get readers interested in buying your book.

If you’re planning to publish soon, you need to know exactly what to say to get readers interested in your book.

Or maybe it's like this...

You've been publishing for a while, but promoting feels like a black hole.

You're doing everything, but you have no strategy and no coherent message.

You post on Instagram, Facebook, Twitter, Litsy, Goodreads, etc. and are so tired you don't have time to write the next book because you’re promoting all the time and constantly trying to figure out what to say next.

I get it. That’s why I created this course.

So when you work through the foundations of branding and marketing, you can gain clarity, peace of mind, and map out a plan of action.



The Branding For Novelists home study course is for self-published or traditionally published authors preparing to launch their books into the world.

Over 250 students have used this course to build their marketing foundation.

Taught by me, Beth Barany, an award-winning novelist, Master NLP practitioner, and certified creativity coach for writers, I teach at writing conferences and training centers and run Barany School of Fiction. Our latest book for writers is Plan Your Novel Like A Pro.

By the time you’ve finished this course, you’ll have:

-- Created a one-sentence branding statement so that you can easily spread the word about your book.

When you’re at an event with readers or even with just your peers, it’s great to be able to state what you write without anyone eyes glazing over.

Instead wouldn’t it be nice for them to say, “Ooh! That sounds interesting! Tell me more.” Or even, “Where can I buy your book?”

-- Written an author bio for promotions that carries the message about your book and your mission.

A compelling unique author bio can entice your right readers, whether it’s on a social media channel, your website, or blog.

Be consistent with your brand across all media and invite readers to get to know you and your books better.

-- Set up a mailing list so that you can cultivate a community

Experts say the number one way fans stay in touch with the authors they love is via email. Social media channels come and go but email communication has stayed the course.

And there’s nothing more intimate than the experience of getting a personal note from an author you like and learning of their latest news. I know I always love it. That’s why the reader signs up for your newsletter in the first place.

-- Crafted a launch campaign to reach your best readers

Just like it’s hard to get to New York from San Francisco without a plan, you wouldn’t want to send your book out in the world without a plan on how to reach your readers.

True, if you’re launching your first book, it can be challenging -- but not impossible -- to know what will work. All the successful authors out there today started by experimentation to discover what worked.

-- Drafted a sustainable promotional content plan to fit your brand.

If you enjoy an activity, you’re more likely to turn it into a habit. Once a habit, you don’t have to think about it as much and you can still enjoy it.

It’s likely that you want to write more books and so having a plan of action that fits your brand and your life will help this happen.

At the end of the day, being a successful author is about persistence, about writing your books and letting your core fans know about your books, and always finding ways to reach new audiences.

"Given I haven't published yet, I wasn't sure I was "ready." But I now have so much information and ideas and some copy I have already posted on social media that I consider myself having started! The info is very accessible and well-organized, chock full of links and resources, very usable. Beth is very supportive and available throughout the process."

- Marilyn Flower, Novelist

The Time is Now

Even if you published your book one year ago, or 10 years ago, you can still market your book and find new readers and make sales.

If you believe in your book, what are you waiting for to tell the world about it?

You've put years of sweat and tears into your book. How excited are you going to be when you get that first email from a reader, telling you how much your book means to them? Or your 100th email? Mind blowing, right?

"How appreciative I am for this class filled with wonderful resources, examples and a comfortable learning atmosphere. Even if you think you know all about branding and marketing, take this class. It is one of the best things I did."

- Kim Kane, Aging Women and Gratitude Author

100% money back guarantee

I care about you and your success. I’m on a mission to help authors succeed on your terms. If you are unsatisfied with your purchase for any reason, contact us in the first 30 days and we will give you a full refund.

"Module 10's page of FURTHER RESOURCES is absolute gold. I have writing to do, but, when I saw how valuable (and how fun) the links were, I couldn't help myself. I waded in to play. Thanks for sharing some more VALUE palooza!"

- Cara Flett, Writer


With this course, you also get:

Access to the Fellowship of the Pen community, over 100 students who care about being successful authors.

A great place to network, find supportive colleagues, share resources, and connect.

Monthly Q&A calls to come together live in virtual meeting and get your questions answered.

We run these calls so we can see each other and help each other, even though we live around the globe. It’s also a great way to practice what you’ve learned in the course.

Lifetime access to this and any additional material added to the course.

I’m also adding and updating this course.

One on one access to the instructor.

I will personally answer all of your questions in the course. I know how important it is to get feedback as you’re learning.

"Beth is on a mission to help everyone who takes her classes realize their potential as a writer, in the most friendly and competent way possible. Highly recommended!"

- Patricia Minger, author of Magic Flute

Note from the Instructor

With my over two decades of experience in being a novelist and working with novelists, I know the value of continually sharing your book with your readers. When your right readers know about your book, then you can generate excitement and sales.

If this course is right for you, sign up today.

Why take this course? Because you, your book, and your readers are worth it.

Your future readers thank you.

"Consider this class if you want to focus your marketing and meet new writers. Beth has been coaching writers for a while, and she knows what she is doing."

- Dave M. Strom, Superheroine Comic Writer

Your Instructor

Beth and Ezra Barany
Beth and Ezra Barany

The Instructors

This course is offered by us, Beth Barany, certified creativity coach for writers, writing teacher, workshop leader, and novelist; and, Ezra Barany, novelist, teacher, and mentor. We are married, have 2 cats, and met at a fiction writing group over 20 years ago.

Beth: I'm an award-winning, best-selling novelist in YA fantasy, paranormal romance, and science fiction mystery, who has worked with hundreds of authors to help them get their books written, polished, and published to the delight of their readers. I'm passionate about writing, story telling, and guiding you to achieve your dreams. See you in the class!

I'm also the author of books for writers, including Plan Your Novel Like A Pro, co-written with my husband, thriller writer Ezra Barany.

Ezra: I'm the award-winning best-selling author of 4-book The Torah Codes series. As a teacher for over 14 years, my goal is to see your writer's dream realized with the completion of your book. I look forward to meeting you soon.

Together we have taught and helped thousands of writers and look forward to help you too.

Course Curriculum

  Module 1: Starting Assessment: Core Values + What Your Stand For
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  Module 2: Know Yourself + Your Readers
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  Recommended Reading
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  Module 4: The Call to Action
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  Module 5: Your Author Bio
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  Module 7: Your Key Influencers
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  Module 9: Blogging and Your Author Website
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  Review and Checklist
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!